Fernando Christo
Let's chat:
fernandochristo@gmail.com
+5511981698644
Linkedin
"I will always go further to reach ideas that use creativity to solve current problems, and generate business for me and the place where I'm working."
Hello! I'm Fernando Christo, no, I’m not related to Jesus. I’ve been working as a copywriter and creative director in advertising agencies for more than 20 years in different cities such as São Paulo, Lisbon, Curitiba and Milan, for brands like Burger King, Elma Chips, HSBC, Kit Kat, Netflix, Microsoft, Google, Johnson & Johnson, Panasonic, BR Gas Stations, Shell Gas Station, Warner Bros, Mercado Livre, 3 Corações, OMO, CIF, Knorr, Movida, Rexona, Becel, Concha y Toro, Midea, Geru, Guaraná Antarctica, Electrolux, O Boticário, Amazon, Volkswagen, Volkswagen Trucks, Livelo, Cerveza SOL, Lagunitas, Bradesco Seguros, Jhonnie Walker, OLX, LG, and many others.
More than that, I'm a social entrepreneur with some different creative social works that make me as proud as winning a Cannes Lion. I'm also a collaborator at RedHook School of creativity because I believe that experiences must be shared with the next generations.
Professional Recognition:
Cannes Gold Lion - Media Category
Cannes Silver Lion - Pharma Category
Cannes Bronze Lion - Brand Experience Category
Cannes Bronze Lion - Direct
Cannes Bronze Lion - B2B
Cannes Short List - GLASS
Cannes Shortlist - Innovation
Cannes Shortlist - TITANIUM
Cannes Shortlist - Brand Experience Category
Cannes Shortlist - Outdoor
Cannes Shortlist - Direct
Cannes Shortlist - B2b
Cannes Shortlist - Outdoor
Cannes Shortlist - Media
Young Lions Brazil/2014 CW/DA
D&D Wood Pencil - Impact
D&D Shortlist - Creative Transformation
One Show Silver Pencil - Intelectual Property/Physical Product
One Show Bronze Pencil - Out of Home for Good
One Show Merit - Health Wellness & Pharma
New York Festival First Prize Award - Package & Product Design
New York Festival Finalist Certificate - Direct & Collateral: Products & Services
New York Festival Finalist Certificate - Avant-Garde/Innovative
Clio Health Bronze - Design
Clio Health Bronze - Direct
Clio Health Short List - Events/Experimental
El Ojo Silver - Inovación Prototipe
El Ojo Bronze - Salud & Pharma
El Ojo Bronze - PR
El Ojo Bronze - Sustentable
Gold EFFIE AWARD LATAM - Impacto positivo - Social (Marcas)
Bronze EFFIE AWARD LATAM - Belleza y cuidado personal
Bronze EFFIE AWARD LATAM - Branded Content
Bronze EFFIE AWARD LATAM - Gran idea de medios
Indicated to Envy Chain
”Rede Globo Profissionais do Ano” Winner/2022 (Principal National)
"Rede Globo Profissionais do Ano" Winner/2024 (Nacional Content)
"Rede Globo Profissionais do Ano" Winner/2013 (Regional South)
"Rede Globo Profissionais do Ano” Winner/2025 (Content Regional Noth/Nordest)
”Melhor Comercial do Brasil - SBT" Winner/2022
Clube de Criação Brasil Bronze Star - Digital/Apps & Websites
Clube de Criação Brasil Bronze Star - Mídia/Uso Criativo de Mídia
Clube de Criação Brasil Bronze Star - Publicações, Veículos de Comunicação & Mídia
Bronze in Non-Alchoolicol Drink at Club of Creativity Brazil
Bronze Star in Design at Club of Creativity Brazil
Bronze Star in Direct Marketing at Club of Creativity of Brazil
Gold, Silver and Bronze medals at Club of Creativity of Paraná
Works published at Club of Creativity Brazil
Works published at AdAge 2024
Works published at Archive 2012/2018
Work published at Creativity.com 2013
Places I worked:
Senior Copywriter, AlmapBBDO - S.Paulo (currently)
Creative Director, B.Ferraz - S.Paulo (freela)
Senior Copywriter, F.Biz - S.Paulo (freela)
Creative Data, SOKO (FLAG) - S.Paulo (freela)
Senior Copywriter, R/GA - S.Paulo (freela)
Senior Copywriter, MullenLowe Brasil (IPG Group) - SPaulo
Senior Copywriter, The Nobullshit Agency (Dentsu Group) - SPaulo
Head, Mutato (WPP Group) - SPaulo
Copywriter, Mirum Agency (WPP Group) - Curitiba
Copywriter, JWT (WPP Group) - Milan (work experience)
Copywriter, Agência Casa (WPP Group) - Curitiba
Copywriter, JWT (WPP Group) - Curitiba
Trainee, Leo Burnett (Publicis Group) - Lisbon
Trainee, Master Comunicação (WPP Group) - Curitiba
University Graduate:
Bachelor's degrees at PUC-PR - Comunicação Social
E-book Writer:
I've published my first e-book "Como não pensei nisso antes?” on Amazon.
Social Creative Projects:
Cinemagine - Founder - 2014
Stories to inhale - Co-Founder - 2018
Teacher and Mentor
Collaborator teaching copywriting and creativity at RedHook School, and mentoring young creatives to advance in their careers.